Questions sometimes emerge that can change the destiny of persons and places.
“And what if we were to make a sparkling wine as the French do?’” was precisely such a question.
In 1955, young and irrepressible oenologist Franco Ziliani directed that query to Guido Berlucchi, a country gentleman who was looking for a consultant who could improve his Pinot del Castello, and what he found instead was a partner for an adventure in fine taste that would profoundly transform the destiny of Franciacorta.
Franco Ziliani, chosen father of Franciacorta by the area’s winegrowers, guided the winery through the portals of the new millennium, which represents new yet always fascinating challenges. By his side is the second generation, in the figures of his children Cristina, Arturo, and Paolo, who are, respectively directors of Berlucchi’s communications, production, and sales and marketing.
Today, Guido Berlucchi is a family-run producer deeply rooted in its ancestral growing area and at the same time an ambassador of Franciacorta and Made in Italy to the rest of the world.